The Fuzzy Front End of Product Development at NorCal PDMA

This week the Product Development Management Association (PDMA) of Northern California held a panel discussion on the Fuzzy Front End of Innovation. I was fortunate enough to be one of the panelists.

The panel was well attended and the discussion was very rich. Luke Hohmann of Enthiosys hosted the panel. He also announced a new book of his coming out and talked about Innovation Games, a series of workshop exercises that are just right for stimulating the right kinds of discussion with customers to find out what they truly want.