Pointer to Gabriel Bitran's paper on service innovation
Some folks asked for a pointer to the paper I mentioned in a recent posting on service innovation:
Title: "A structured product development perspective for service operations"
Source: European Management Journal, Volume 16, Number 2, April 1998, pp. 169-189(21)
Authors: Bitran G.; Pedrosa L.
It can probably be accessed online here.
Title: "A structured product development perspective for service operations"
Source: European Management Journal, Volume 16, Number 2, April 1998, pp. 169-189(21)
Authors: Bitran G.; Pedrosa L.
It can probably be accessed online here.
posted by Michael Osofsky at
11:36 PM
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