FutureTrends Conference - 11-08-06
Didn’t get a chance to blog as much today because my battery went dead. Here are some thoughts that are still fresh:
Everyone’s talked about YouTube.com and how much they were just sold for. Here’s a twist…suppose marketers bought the ability to doctor up YouTube videos in order to do product placement. So a popular video such as the laughing baby video might get a Huggies or Pampers box placed in the background. Is there enough 3D imaging capability to doctor an animated image into these videos? Don’t get me wrong, I think this is a sick idea, but it’s interesting.
Girls are taking pictures of their outfits in dressing rooms, emailing them to their girlfriends, and holding impromptu conference calls to get feedback from their friends. Are they going to give more credence to their girlfriends, the sales associate, or the messaging of the brand?
www.DailyCandy.com and www.CoolHunting.com are spotting cool stuff and telling people about it. It’s like the friend you have who always has something new to tell you about.
A brain researcher discovered the brain is the most ‘lit up’ in your everyday life when you experience an Ah-Ha moment.
When Anthropologie, the womens’ clothing store, eliminated the restriction on the number of garments a customer could take into a dressing room, there was an immediate spike in sales.
In the past, marketers have looked at variables such as age, income, zip code, etc. for segmentation. Now they need to look at more sophisticated qualities:
My passions
My beliefs
What causes me despair
What inspires joy for me
My lineage and traditions
Goals and aspirations
Family & friends
Qualities I value most
Personal development
Career
Faith Popcorn is known as the mother of Trend Scouting.
A few interesting tools from CScout, a Global Trends Research consultancy:
Trend Dashboard – Updates daily, similar to a blog, allowing employees to get involved to talk about a trend. It offers social ranking and crowdsourcing (employees uploading and commenting on ideas).
Trend Tours – This tool is about immersion and experiential innovation. It allows executives to experience a trend in order to “buy in”. They are a form of ethnography. For example, with BMW, they set up meetings for their senior managers to have in places where the trend is happening. This isn’t a tool with software like the Trend Dashboard, but more of a best practice.
Keywords in the Trend-scouting profession:
Trends
Driving forces
Insight
Trend Mapping
Trend Scouting
Unmet needs
Netnography
Ethnography
the Future
Human values
Segments / segmentation
Futurists
Observation
Qualitative data (I even heard “hard core qualitative data”)
Citation
Fads
Maturity (of a trend)
Rate of development (of a trend)
Innovation
Ideas
Core competencies
Innovation agenda
Futures thinking, futures work
Scenario Planning / Scenario Forecasting
Everyone’s talked about YouTube.com and how much they were just sold for. Here’s a twist…suppose marketers bought the ability to doctor up YouTube videos in order to do product placement. So a popular video such as the laughing baby video might get a Huggies or Pampers box placed in the background. Is there enough 3D imaging capability to doctor an animated image into these videos? Don’t get me wrong, I think this is a sick idea, but it’s interesting.
Girls are taking pictures of their outfits in dressing rooms, emailing them to their girlfriends, and holding impromptu conference calls to get feedback from their friends. Are they going to give more credence to their girlfriends, the sales associate, or the messaging of the brand?
www.DailyCandy.com and www.CoolHunting.com are spotting cool stuff and telling people about it. It’s like the friend you have who always has something new to tell you about.
A brain researcher discovered the brain is the most ‘lit up’ in your everyday life when you experience an Ah-Ha moment.
When Anthropologie, the womens’ clothing store, eliminated the restriction on the number of garments a customer could take into a dressing room, there was an immediate spike in sales.
In the past, marketers have looked at variables such as age, income, zip code, etc. for segmentation. Now they need to look at more sophisticated qualities:
My passions
My beliefs
What causes me despair
What inspires joy for me
My lineage and traditions
Goals and aspirations
Family & friends
Qualities I value most
Personal development
Career
Faith Popcorn is known as the mother of Trend Scouting.
A few interesting tools from CScout, a Global Trends Research consultancy:
Trend Dashboard – Updates daily, similar to a blog, allowing employees to get involved to talk about a trend. It offers social ranking and crowdsourcing (employees uploading and commenting on ideas).
Trend Tours – This tool is about immersion and experiential innovation. It allows executives to experience a trend in order to “buy in”. They are a form of ethnography. For example, with BMW, they set up meetings for their senior managers to have in places where the trend is happening. This isn’t a tool with software like the Trend Dashboard, but more of a best practice.
Keywords in the Trend-scouting profession:
Trends
Driving forces
Insight
Trend Mapping
Trend Scouting
Unmet needs
Netnography
Ethnography
the Future
Human values
Segments / segmentation
Futurists
Observation
Qualitative data (I even heard “hard core qualitative data”)
Citation
Fads
Maturity (of a trend)
Rate of development (of a trend)
Innovation
Ideas
Core competencies
Innovation agenda
Futures thinking, futures work
Scenario Planning / Scenario Forecasting
posted by Michael Osofsky at
9:42 PM
1 Comments:
2020.05.17酒店小姐的基本介紹跟工作內容因應新冠肺炎疫情，為了確保我在酒店上班的日子能在出現確診者後快速聯絡到接觸者，部分縣市政府開始要求八大行業酒店小姐一定有S？須採實名制，中央是否也有硬性要求 八大行業是哪八種行業呢?對此今天中央流行疫期指揮中心記者會上，指揮官陳時中表示，中央職場須知 【酒店PT 】不是強制規定一定要實名制，只要能確保可以快速聯絡到人就可。另外對於高雄市政府詢問，酒店打工、舞廳是由中央統一宣布復業，還是地方政府自行規劃復業期程？陳時中表示，只要能保持社交距離、梅花座，或有隔板，並落實個人健康衛生防護，戴口罩，量體溫，入口提供洗手清潔用品，確保能聯絡到人，地方能做到就可以開放，請大家配合規定，讓員工與出入人員都能安全。陳時中還強調，所有場所都要符合防疫新生活規定，夜店也要符合這些個人防護，如果太擁擠沒有做到，會請各地方主管單位加強輔導。
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