Tuesday, October 24, 2006

PDMA 2006 - Track 4 - Roadmapping at Nokia for product ideation and development

Speaker: Scott Smith, Futurist, Social Technologies

What could be the progression of technology usage from today till 2012? How will consumers use the devices in 2012? What might be the most important use-stories? How should Nokia respond to the user needs?

Understanding and Mapping Implications - What are major emerging needs? What are the emerging capabilities? How do the crossing of these create opportunities or “sweet spots”?

This was a fastening session with visuals I can’t reproduce here. Scott has a very cool way of representing the output of Roadmapping. I’d contact him if you’re interested:

Scott Smith
+1 202 223 2801 ext 215
scott.smith socialtechnologies.com

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