Technique – the Kozinetnographic method
I realize part of the results may be due to my experience in pulling insights or fluke of nature or or or...
I am using WordPress, a ballpoint pen, and the margin of my copy of Netnography
Anyway, I read Rob Kozinets’ opinion of trying an analytic coding on the alt.coffee entry followed by a hermeneutic interpretation of the post.
It does work, a nice tiger fleck insight (fairly deep) consistent analytical time (in the 20’s) good to excellent cultural immersive learning overall.
So as most things analytical are academic I am dubbing this the Kozinetnographic method....
I am using WordPress, a ballpoint pen, and the margin of my copy of Netnography
Anyway, I read Rob Kozinets’ opinion of trying an analytic coding on the alt.coffee entry followed by a hermeneutic interpretation of the post.
It does work, a nice tiger fleck insight (fairly deep) consistent analytical time (in the 20’s) good to excellent cultural immersive learning overall.
So as most things analytical are academic I am dubbing this the Kozinetnographic method....
posted by Michael Osofsky at
10:55 AM
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